Cantaricas was born from my most meaningful moments growing up – moments centered around family and celebrating together.

My mom, Patricia Maria, taught me that hosting is an act of love. It’s about creating a feeling, no matter the setting or size of the occasion. Whenever your queridos (loved ones) come together, it’s a moment of celebration. Her warmth and energy had a way of turning even the simplest days into something extraordinary. One of my clearest memories is of my birthdays on our patio – beautifully simple: cake, candles, and the soft, warm glow of lights she strung up to make the night feel magical. It wasn’t about perfection; it was about intention. She made me feel seen, celebrated, and held – held in that moment. That feeling has never left me—it lives on through what I create today.

My dad, Israel grounded me in the vibrant spirit and culture of his Southern Jalisco, where celebration is woven into everyday life. I’m reminded of the colors, the music, the flavors, and the way people come together to savor life’s precious moments with gratefulness, pride and joy. When I reminisce about the spirit of gathering, the classics of Jalisco – the cantarito and the vampiro – became more than just drinks. They are memories captured, moments celebrated.

Cantaricas is my way of honoring those memories by creating a brand that celebrates the traditions, flavors, and joy of Mexican culture. From thoughtfully crafted mixers to products that bring people together, everything we create is inspired by the belief that every gathering—big or small—deserves to feel meaningful. Our hope is to help people celebrate, connect, and create memories of their own, however they choose to gather.